Lights Out with Lando & Oscar
In 2025 our objective was with the Android x McLaren partnership was to transform a high-priority sponsorship into a high-octane content engine. As a key sponsor of the McLaren F1 team, Android tasked us with leveraging drivers Lando Norris and Oscar Piastri to drive brand affinity. However, we faced a common industry hurdle: extremely limited talent time with the drivers.
We set out to achieve three specific goals:
● Harness Fan Sentiment: Directly answer the fans' desire to see the authentic personalities and friendship of Lando and Oscar, as expressed in their social comments.
● Optimize Distribution Architecture: Rather than focusing on a single moment, we aimed to harness the modern way Gen Z consumes long-form shows—primarily through vertical short-form clips.
● Build a Content Bank: Use a "long-form to short-form" strategy to bank an entire season’s worth of high-quality social content from very limited production availability.
By creating "Lights Out," we developed a modular late-night show format designed specifically to be harvested for parts. Our goal was to provide fans with the deep-dive long-form episodes they crave, while simultaneously securing a consistent calendar of "clippable" moments that worked hard against Android’s product goals.
Director: Craig Gillespie / ECD: Jim Elliot / CD: Jon Wolanske / CD: Jon Wyville / ACD: Justin Ralph / AD: Hans Able Schenck / CW: Mike Gallucci