Fast Rap Challenge →

We challenged Busta Rhymes and Lil Yachty to rap as fast as F1 driver Lando Norris drives by creating a variable beat track mimicking his fastest lap ever. The campaign extends to an open verse challenge on TikTok led by Yachty with special guests to come. 😉
This team's drive and talent matched that of Busta, Yachty, and Lando beat for beat.

Director: Ehsan / Editor: Lucian Barnard / VFX: No8 London / ECD: Brad Jones / ECD: Clare Stein / CD: Rachel Samples / CD: Hans Schenck / Exec Producer: Alison Howlett / Animation: Shana Nielsen / Managing Dir: Kristen King / Acct Dir: Emily McCormick / Prod Co: Art & Sciences / Agency: ATTN: